Gabriel Autonoleggio
This is a project for a rental car whit driver operating in the North Italy. For this client I have created both logo and corporate identity.
To develop a visual concept that would give equal emphasis to both the client name and to his business, it was decided to take as a reference the image of a shift knob of a car.
The result is a circular blue logo, where the letters "G - H - A" of "Gabriel Hoidrag Autonoleggio" recall for position and form the classic symbolism of the gears.
The font looks flowing, uninterrupted, to symbolize the comfort of the trip.
